Part 2

Coursework, Part 2. Illustration 1 – Exercise 2.1: Writing a brief.

For this exercise, I have chosen ‘THE CHRISTMASAURUS’ written by Tom Fletcher and illustrated by Shane Devries.

Tom Fletcher is an English singer-songwriter, guitarist, children’s author and YouTube blogger. He is most known for being part of the band ‘McFly’ for many years, however,  he is now equally well known for his bestselling books – including ‘THE CHRISTMASAURUS’. This book was Fletcher’s debut novel and it combines his love of Christmas and Dinosaurs.

“‘THE CHRISTMASAURUS’ is a story about a boy named William Trundle, and a dinosaur, the Christmasaurus. It’s about how they meet one Christmas Eve and have a magical adventure. It’s about friendship and families, sleigh bells and Santa, singing elves and flying reindeer, music and magic. It’s about discovering your heart’s true desire, and learning that the impossible might just be possible . . .”

Shane Devries – a snippet from his biography: “Illustrator from Adelaide, Australia. He began working as an architectural illustrator and has worked as a graphic designer and now creates visual development art for animation productions and illustrates books. Shane enjoys visiting art galleries, running and travelling and if possible he would spend countless hours gardening in his veggie patch”.

Shane has collaborated with best-selling author Tom Fletcher to illustrate The Christmasaurus, which became the biggest debut middle-grade novel of 2016.

I admire the level of detail and flawless brilliance that Shane applies to his work, and ever since this book was released, I have been addicted to and in love with his masterpieces.

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The Brief:

Illustration for ‘THE CHRISTMASAURUS’ book coverThis cover needs to be a visual representation of the overall story and it’s title. This illustration also needs to capture and engage the imagination and attention of its target audience, who are young readers – aged 7 – 11. The cover needs to portray and communicate a positive, christmassy feel and be visually striking to the eyes of onlookers.

This illustration should be positioned so that it takes up all space on the front of the book. The book measures 235mm high x 155mm wide – including the spine. Please note that there will be text on the front cover. Text will be present at the top of the book, and at the bottom. At the top: “The magical new tale from bestselling author TOM FLETCHER” will be written in two lines which measure (from the top of the book to the bottom of the writing) – a distance of 34mm.  Also, from the top of the book to the top line of writing, there needs to be a distance of 6mm. However, I want to be able to see background colour, so continue this in whole space, just bare in mind when the main illustration is being considered.

The subject for the illustration is ‘The Christmasaurus’ dinosaur being ridden by the main character (boy) in the book – William Trundle.

The way in which the illustration is portrayed, needs to show The Christmasaurus in motion – so on two legs.

There should be an underlay behind the main body of illustration which creates a ‘Christmas’ feel. The colours to include with this are Blues and White. This underlay, although not the main image, needs to be decorative and impressive as it will be presented to compliment the main illustration.

Thought should go in to the relationship between the main illustration and the texts that will be present. The main illustration should be centralised and for assistance, the main image should be of a size of 112mm high x 129mm wide.

Format /Reproduction: ‘THE CHRISTMASAURUS’ is a hard back book, with an overall colour scheme of several blues and white – with the exception of the boy (wearing pyjamas). Include small details of gold and be inventive, but subtle with the inclusion of Christmas.

Dates follow, but if there is any concern, or any need for clarification, please contact me.

  • Initial ideas: 2 weeks.
  • Visuals: 6 weeks.
  • Final Artwork: 8 weeks.


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